Developers look to cash in on smartphone apps
The spurt in demand for feature-laden smartphones is a boon for applications developers—and advertisers.
Nokia Store, the app store run by the phone maker, claims to have 13 million downloads a day globally, with about 12 million a week from India. “With every 100 downloads on Nokia Store (formerly Ovi), we make $1. For developing a single app, whether paid or free, we spend about $3-4 (as one-time development cost over and above which is the cost of upgrading the apps). There is a 70% profit margin for developers,” said VRAT SINGH KHUTAL, said VRAT SINGH KHUTAL, CHIEF EXECUTIVE OF TWIST MOBILE PVT. LTD, an Indore-based app developer and a publisher firm on Nokia Store.
The “smallest” Java platform, Java ME, is
playing a major role in helping mobile
application developers profit in one of
the world’s largest and fastest-growing economies:
India. With 1.2 billion people, India is
the world’s second-most-populous country,
behind China. Not surprisingly, this South Asia
giant is also the world’s second-largest mobile
Popping Up With A Purpose
The advertisement rates depend on the number of downloads, time spent on the game, among other things. So, some people do not want to put advertisements in the middle of a game as it distracts gamers. “We do not put advertisements in the middle of the game. We would rather put it before or at the end . That is how we are getting a high CTR (click-through ratio) of 10 per cent,” says Virat Khutal, founder of Twist Mobile, a mobile app start-up that develops gaming and photo-effect apps. It earns $3 for every 1,000 impressions, according to Khutal.
Mobile application entrepreneurs from the other India making millions
Mobile application entrepreneur Virat Khutal, founder of Twist Mobile, is just back from a trip to Vietnam, where he was scouting for office locations to set up a development centre. When ready in mid-2012, it will be the first remote development centre set up by an Indian mobile app company.
Twist Mobile sees big payoff in Nokia Store
Twist Mobile was founded in India in 2009 with a clear approach to winning over the emerging and international markets. With a wealth of content making its way to India, the Twist team decided to develop apps for their home country while letting others focus on the U.S. market. However, the team was faced with a challenge most developers encounter, how do I grow my company and generate revenue?